A GUIDE TO REAL ESTATE ASSET MANAGEMENT
When you’re buying a property, it’s important to think beyond the short-term horizon. You also need to consider what your long-term objectives are for the property, and how everything, from property management to tax planning to the eventual sale of the property, will be evaluated holistically to optimize the value of your asset. That’s where real estate asset management comes in. By using a professional asset manager, you can rest assured that a cohesive economic, operational, and financing strategy will be developed and implemented. When you’re looking to buy a house and structure a real estate asset plan that will grow with you over time, it can be hard to find the right Real Estate Investment Coach. At MY SMART COUSIN, we work with you to understand your resources and strategy inside and out so that we can position aspiring investors and homeowners, with a particular focus on Black and Brown folks and women, to buy a house for the price of a car and scale their finances. In this blog post, we’ll discuss the benefits of real estate asset management, and why it’s such an important part of owning property. Stay tuned! WHAT IS REAL ESTATE ASSET MANAGEMENT AND WHY DO YOU NEED IT? Real estate asset management is the process of analyzing the real estate market for opportunities, and capitalizing on these opportunities with an acquisition, financing, and operating plan. Real estate asset managers ensure that a property generates consistent revenues and cash flow, minimize operating expenses and risks, and leverage financing, tax benefits, and economic incentives to increase the property’s value. The terms ‘property management and ‘asset management’ are sometimes used interchangeably. However, property management, which focuses on property operations— think screening tenants, making repairs, and collecting rent— is a subsection of asset management and only one of several elements required to increase value. THE BENEFITS OF REAL ESTATE ASSET MANAGEMENT Fundamentally, the goal of asset management is to ramp up returns by taking a holistic view of the drivers behind property values and using those insights to make cross-cutting decisions. Chief among the benefits include: – Increased Profits: by carefully tracking income and expenses, analyzing market trends, and executing sound business strategies, asset managers can help to increase profitability and protect against financial risk. Lower Risk: because asset managers analyze all of the information regarding a property, from factors driving the local housing market such as housing prices and jobs to property specifics such as bookkeeper and property management reports, the asset manager serves as the effective chief executive officer of the property. This CEO role helps minimize the risk that critical information or opportunities will be overlooked. HOW TO FIND A GOOD REAL ESTATE ASSET MANAGEMENT COMPANY While there are many reputable and qualified firms to choose from, finding the right one for your needs can be a challenge. Here are a few tips to help you find a good real estate asset management company: – First, consider your specific needs. What type of property do you need to be managed? Are you looking for a firm that specializes in commercial or residential properties? Knowing your specific needs will help you narrow down your search. – Second, ask for recommendations. Talk to colleagues, real estate professionals, and trade associations for referrals and suggestions on asset management companies. – Third, check online reviews. Search for real estate asset management companies in your area. Read reviews to get a sense of what others have experienced. – Finally, schedule consultations. Once you’ve compiled a list of potential firms, reach out and set up meetings with each one. This will allow you to learn more about their services and decide if they’re the right fit for you. THE DUTY OF A REAL ESTATE ASSET MANAGER – A real estate asset manager’s job is to increase the value of a property and improve its cash flow. They do this through tasks including developing an investment strategy, finding lenders, helping you structure and negotiate to finance, and evaluating property insurance options and terms. – Cash flow management is a critical part of a real estate asset manager’s job. They must ensure that the property generates enough income to cover all expenses, including mortgage payments, taxes, and repairs and maintenance. – In addition, they must also find ways to increase the income from the property, such as by taking a close look at how property management is being handled and diving into the detail behind revenues and expenses. – By increasing the value of the property, a real estate asset manager can help to generate more income for the owner and improve the overall ROI of the investment. SUMMARY So, what is real estate asset management? In a nutshell, it’s the process of managing the risks and opportunities of a property on behalf of an owner. This could be anything from an office building to a portfolio of single-family homes. Are you considering using a real estate asset manager? If so, share your questions! YOU CAN ALSO READ: A HOW-TO-GUIDE: RENT-TO-OWN A HOUSE FOLLOW US: @MYSMARTCOUSIN